Mascot Origins

The dark histories of your favorite brand icons


Tony the Tiger: Omerta

Most people think Tony Soprano's character was based on real-life gangster Vinny Palermo. Little do they know...

Toucan Sam: The Kingpin Rises

Toucan Sam is known for his beak. But there was a time long ago when he was known for much darker things.

Cap'n Crunch: Genesis

Cap'n Crunch wasn't always a Cap'n. In fact, he wasn't always a sailor at all.